Is social media a waste of time? Or do venues need to keep up with today’s savvy customer?
Read Noel Probert’s article on social media in the Adelaide Hills featuring Tom Williamson.
Fairfax media covers social media with Tom Williamson within the hospitality industry.
We’ve all had “those” discussions with the big boss that normally start with “so, you’re spending a lot of time on the Facebooks, how much money has it brought in this quarter?”. But this time, instead of explaining the benefits of ROR (return on relationship) and how you’re relieving the call centre of 10% of possible queries, you decide to open an f-store.
As someone who has been in this position, I can share with you a few tips to help you get started.
In my last blog, I explained my definition of social commerce and promised to provide a few tips on how to embrace and increase your social commerce reach.
1. Listen
Almost everyone who works in the social arena will advise you to start listening to conversations taking place around your brand. There are free tools out there like SocialMention, Google Alerts and HootSuite that will alert you to the obvious conversations taking place around your brand and any keywords you choose to monitor that relate to the buying cycle. But when things get serious, start looking to paid monitoring tools like Radian6, BuzzNumbers or SM2. These tools will provide more comprehensive results and allow you to start identifying trends, influencers and which influencers are guiding their communities to purchase.
When I first starting thinking about social commerce, I related it to shopping in an environment like Facebook and sharing purchases to provide a peer to peer recommendation.
With so many buzz words being thrown across boardroom tables, it’s easy to become confused and lost in what we’re trying to achieve. Right now, I’m having a moment of clarity and I want to share it.
